This is the first part of my summary of “The Information Diet” by Clay Johnson, which I got through the O’Reilly Reader Reviews program. The book is about the information we consume, and by drawing parallels to food diets, come up with ways to be consume information in a more concious and healthier way. The book is very focused on American politics, but can be applied to other topics. This part of the summary only covers the first third of the book, the introduction.

EDIT: parts two and three are now published.


As we’re hard wired to love salt, sugars, and fats, we’re also hard wired to love affirmation and the confirmation of our beliefs. Food companies learned to sell a lot of cheap calories, by packing them with salt, fat, and sugar. And media companies learned that affirmation sells a lot better than information. Driven by profits, they produce information as cheaply as possible. As a result, they provide affirmation and sensationalism over balanced information.

When viewed through the health lens, the information abundance problem appears to be a matter of health and survival. The first step is realizing that there is a choice involved.

The media is using technology to figure out what it is that people want, and finding the fastest way to give it to them. Eg. Huffington Post shows two headlines during the first 5 minutes and keeps the one that got more clicks, and AOL’s policy says that each editor should use four factors to decide what to cover: traffic potential, revenue potential, turn-around time, and lastly, editorial quality. All editorial content staff are expected to write 5 to 10 stories per day.

“Information obesity” is what makes people not know basic facts or believe falsehoods. This doesn’t stem from a lack of information, but from a new kind of ignorance that results in the selection and consumption of information that is demonstrably wrong. We don’t trust “the news” but we do trust “our news”. Tobacco companies have figured out that “Doubt is our product since it is the best means of competing with the ‘body of fact’ that exists in the mind of the general public”. Information obesity has three flavors:

  • Agnotology: manufactured ignorance and culturally induced doubt, particularly through the production of seemingly factual data. The more informed someone is, the more hardened their beliefs become, whether or not they’re right.
  • Epistemic closure: dismissal of any information that doesn’t come from a network of interconnected and cross promoting media because it comes from “the other side”, and is therefore ipso facto not to be trusted (how do you know they’re liberal? Well, they disagree with the conservative media!).
  • Filter failure:  The friends we choose and the places we go all give us a new kind of bubble within which to consume information.

The next part will cover “Part II: The Information Diet”.