Book summary: Cognitive Surplus (III)

This is the last part of my summary of “Cognitive Surplus”, by Clay Shirky. It will cover the last chapter, “Looking for the Mouse”. You can read parts one and two in this blog.

Looking for the mouse

Transforming free time into cognitive surplus is not just about social tools. We need motive and opportunity, too. The open question is what benefits will emerge from our ability to form this time into cognitive surplus. At the lolcats end, experimentation won’t stop, but we can’t count on new kinds of socially beneficial activities just happening. Creating a participatory culture with wider benefits for society is harder than sharing amusing photos.

While it’s tempting to imagine a broad conversation about what we should do as a society with the possibilities and virtues of participation, society doesn’t work like that. The essential source of value right now is coming less from a master strategy and move from broad experimentation, that’s why we need to improve the ability of small groups to try radical things. We’re still disoriented by having two billion new participants in a media previously operated by a small group of professionals (this is the paradox of revolution: the bigger the opportunity, the less anyone can extrapolate the future from the present).

Lessons for social software (in three categories):

And that’s it. I hope you enjoyed it :-)